The Ethos
The Piala Seri Endon was conceived to discover and to provide a platform for support, recognition and encouragement of Malaysia’s batik-making talent. It is an annual event that is open only to Malaysians over 18 years of age, and is part of the Malaysia Batik - Crafted For The World Movement, which was launched by Tun Endon in 2003.

Competition Categories
In 2003, there was just one category to this competition – that of Fashion. Soft Furnishing was added in 2004. The handicraft category was added in 2005. Expansion in categories was in line with the movement’s aim to broaden the base of products to which batik can be applied in the belief.
Fashion has been the most popular with participants and is certainly the one that garners the most entries. With the exception of 2005, Soft Furnishing has received the least entries, possibly because of the yardage required to make the items, which would mean considerably more work and, possibly, expense. While Handicraft might be perceived as an easier category to join, the judges have generally found the entries not of a high standard. In the first year, the first prize was not awarded. In 2006, the standard was raised somewhat. But in 2007, out of 25 entries, only six qualified for Round 2. In 2008, however, 12 have made it into the Finals. In 2009, 17 qualified for Round 2.

The Trophy
The intricate design of the trophy represents a hand-block – which is used in the making of batik. Made of exotic timber and highly polished pewter, the trophy is 18 inches (approximately 460mm) high and 6.5Kg in weight. The original Challenge Trophy is kept by the Organiser for use in this annual event. Names of winners of the trophy are engraved on plaques on the back of the trophy. Winners are given a smaller replica weighing 2Kg, while consolation prize winners receive a 1.5Kg replica.

Royal Selangor, a Malaysian pewter brand with retail outlets worldwide, has been donating all trophies since 2003.

Prizes:
Prizes for all categories of the Piala Seri Endon are the same:
First prize: RM30,000 | Second prize: RM10,000 | Third prize: RM5,000
There are also five consolation prizes of RM1,000 each.